Marketing: Lean and Your Brand
I was freshening up my draft of the brand entry for The Continuous Improvement Companion (click this link to go to its online Lean Dictionary), and thought it would make a good, quick post for the Gotta Go Lean blog. What came to mind? The fact that most people don’t immediately associate Lean with marketing. Lean, in truth, can have a tremendous impact on your brand. A huge part of the strength of a brand is the perception that Read more…